F.A.C.T. was a Chicago based fitness instructor education company that held a general fitness instructor event in Chicago annually (originally leaning toward group fitness) , and later added a Personal Trainer event that was usually on the East Coast. It was a regional version of I.D.E.A. (which later purchased F.A.C.T.)

I was asked to teach at the first FACT Personal Trainer event in NJ event in 1994 and then presented at both annual events through the mid 2000’s. In the late 90’s Paul Chek began speaking at the Chicago event. While walking through the expo, he entered the Bowflex® booth and proceeded to tell Brad Carlson (who started the Bowflex Trainer division in 1994) that the resistance of the Bowflex was opposite of the body because it got heavier the more the rods bent. Brad tried to explain that the as the moment arm to the joints changed it offset the tension of the rods in many exercises, depending upon how you set them up. Paul replied matter of factly, “That stuff doesn’t matter!”. Hmmm, mechanical reality doesn’t matter? The effectiveness of a force around a joint as measured by moment arm doesn’t matter? Moment arm is literally and mathematically 50% of what makes up the torque of resistance! Zero x anything is zero. That’s how influential it is! An exhibition of jaw-dropping overconfidence amidst mechanical ignorance.