Sound bite – A short, catchy statement that meets the minuscule attention span of the vast majority of the general public. Sound bites serve the needs of those who wish to generate bias and/or to appear intelligent without the burden of context or detailed understanding, both of which are requirements of truth. Sound bites are commonly repeated ad nauseum as “std’s” (socially transmitted disinformation). Sound bites are falsely empowering and offer no support or validation by which to generate a conclusion, or conduct a coherent debate. Sound bites are key to marketing, misinformation, and the generation and blind perpetuation of “belief teams”.

Truth requires context. When and with whom does it apply? In exercise, general statements are rarely accurate, especially as they may or many not apply to a given individual at a given point in progression. Many sound bites are void of mechanical accuracy. Many have almost become religious doctrine in what’s supposed to be a science-based industry.

Examples:

“Integrated exercise is functional”

“Isolation doesn’t transfer.”

 “Muscles don’t matter. It’s all about fascia.”

“Bones don’t even touch, they float.”

“The eccentric is stronger than the concentric contraction.”

“It’s bad for your knees!”

“The leg extension produces shear.”

“Tight hamstring can cause back pain.”