Sound bites vs Support, Details and Specifics of Circumstances

Sound bite – A short, catchy statement that meets the minuscule attention span of the vast majority of the general public. Sound bites serve the needs of those who wish to generate bias and/or to appear intelligent without the burden of context or detailed understanding, both of which are requirements of truth. Sound bites are commonly repeated ad nauseum as “std’s” (socially transmitted disinformation).

Sound bites are falsely empowering and offer no support or validation by which to generate a conclusion, or conduct a coherent debate. Sound bites are key to marketing, misinformation, and the generation and perpetuation of “belief teams”.

Examples:

“Integrated exercise is functional. Isolated exercise is nonfunctional”

 “Muscles don’t matter. It’s all about fascia.”

“Bones don’t even touch, they float.”

“The eccentric is stronger than the concentric contraction.”

“It’s bad for your knees!”

“Exercise is all about movement.”

“Don’t train muscles, train motion.”

“Tight hamstrings cause back pain.”