I catch myself using “film” as a verb, and saying “footage” (which would represent a section or amount of film used). Things haven’t been shot on film in two decades. When I started hosting infomercials in ‘95 they would shoot on film to create a higher level of visual quality. But they couldn’t play back the scene for me to review, alter, or learn from because they were on film, which of course couldn’t be viewed until later after it had been developed. Eventually they brought in a VHS camera that sat on the side so I could immediately review each take and make informed alterations in my delivery. Of course a few years into it I not only improved but also became more comfortable with my ability to provide what was expected and didn’t require the same frequency of review, but ironically by then it was all digital… GB’s instead of footage. It’s crazy to recall that we had to consider the length of a scene and how much film was left in the magazine. A lot changed over those 14 years.